The U.S. hosiery market is experiencing a notable resurgence, driven by evolving consumer preferences and fashion trends. Valued at approximately $12.27 billion in 2024, the market is projected to reach $14.89 billion by 2030, growing at a CAGR of 3.3%. This growth is fueled by several factors, including increased consumer demand for both sheer and non-sheer hosiery products, with non-sheer hosiery leading in revenue generation in 2024.

The resurgence of pantyhose and tights as fashion staples is particularly evident among younger demographics. Brands like L’eggs have reported an 18% increase in sales in 2023, with a significant 76% rise in purchases among consumers aged 18 to 24. This trend highlights a shift towards hosiery as a fashion accessory, rather than merely a functional garment.

Furthermore, the online retail sector is playing an increasingly vital role in the distribution of hosiery products. The convenience of online shopping, coupled with a growing preference for home delivery, is driving the expansion of e-commerce in the hosiery market. This shift is particularly notable among younger consumers who value the accessibility and variety offered by online platforms.

In the premium segment, Wolford, a renowned luxury hosiery brand, experienced a 0.7% increase in sales in 2023, achieving €125.8 million in revenue. However, the company faced challenges in 2024, reporting a 30% decline in revenue, with sales dropping to €88.4 million. Despite these setbacks, Wolford remains a significant player in the market, known for its high-quality products and innovative designs.

In conclusion, the American hosiery market is poised for continued growth, propelled by fashion trends, technological advancements, and changing consumer behaviors. Brands that adapt to these trends and cater to the evolving needs of consumers are well-positioned to thrive in this dynamic market.